Monday, July 5, 2010

Ten Steps to Becoming a TV Expert: Step 10

Step 10: Get a showreel. TV’s a visual medium so promote yourself to it in a visual way. Photos are good but showreels or video pitches are better because the industry can see what you look and sound like on camera. Keep your videos short (1-2 minutes maximum), engaging and to the point. And remember: they’ll know within the first 10 seconds if you’re what they’re looking for. It's like a first date. You just know. So make those first 10 seconds count: big smile, great eye contact and lots of energy. At least 50% more than normal. You've got to really switch it on if you want to stand out and make an impression.

The harder you work at promoting yourself and increasing your visibility, the "luckier" you will be. Because the TV industry is always on the hunt for new experts, new ideas and the next big thing.

I hope these 10 Steps to Becoming a TV Expert have given you some ideas about how to promote yourself to the industry. Good luck. And if I can be of any help, just give me a call.


Anonymous said...

Thanks Claire! I have really enjoyed reading your tips. They provide a guide on where I need to make that extra effort.


Claire Richmond said...

It takes time, but it's worth it!