10 Steps to Becoming a TV Expert: Step 5

Step 5: Be at the top of Google/Yahoo/Bing searches under key words that relate to your expertise. Words that a researcher would type in to find experts like you. Story has it that's how Gareth Malone (The Choir, BBC2) was found. They typed in 'choirmaster' and he came up in the search results. And I'd be happy to bet my bottom dollar that when the Icelandic 'ash cloud' started covering our skies a lot of reseachers and producers were typing "volcano+expert" or "volcanogist" into Google. So if you want to be a TV expert, make sure the TV industry can find you.