Britain’s Got Talent has come and gone and auditions for The X-Factor are underway. Both shows are fantastic opportunities for singers and dancers to promote themselves to the industry. But if you’re an expert – historian, scientist, property guru, chef, lawyer, businessman, tradesman, doctor, dentist, designer, criminologist, psychologist, marine biologist, etc – and you want to promote yourself to the TV industry, you have to understand the market, figure out what you have to offer and start making some noise. In other words, you need to get to work. There are 10 steps you need to take to be considered for TV opportunities. So starting at the top ...
Step 1: Define your USP. There are thousands of experts like you out there. What makes you stand out from the rest? What’s going to make TV producers, commissioners and – ultimately – viewers, sit up and take notice of you? Is it your contagious enthusiasm for the subject matter? Your quirky personality? Your sense of humour? Or maybe the projects you’re working on or the people you have access to?
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