Countdown to Year Three: findaTVexpert in The Times

The first thing I did when I set up findaTVexpert.com in April 2008 was tell as many people as I could about it, which included issuing a press release targetted at journalists who wrote about start up businesses. The Daily Express was the first national to pick up my story - see blog below. Then I was featured in the careers section of The Times, which was fantastic. Read 'My Big Idea' profile piece here. Good publicity - and getting noticed - is crucial in business, which is why I do as much as I can to get it: press releases, twitter, blogs, recommendations, etc. So if you're reading this, help me spread the word! Because word of mouth is fantastic PR too!

Be Unashamedly Persistent

I read an article about Vanita Parti, founder of Blink eyebrow bars in the Times earlier this month - How I Made It - and loved her advice to would be entrepreneurs: "Be unashamedly persistent. That really got me through the first six months where I had the phone slammed down on me. I thought no, this is going to work and I'm going to convince you."

The same applies to the TV industry: whether you're trying to get into TV, get onto camera or get a programme commissioned. If you've done your research and you really believe you have what it takes - or you have a groundbreaking programme idea - you have to keep going. It might take time. You might get knocked back along the way. But you have to be unashamedly persistent.