Wednesday, April 21, 2010
Countdown to Year Three: findaTVexpert in The Times
The first thing I did when I set up findaTVexpert.com in April 2008 was tell as many people as I could about it, which included issuing a press release targetted at journalists who wrote about start up businesses. The Daily Express was the first national to pick up my story - see blog below. Then I was featured in the careers section of The Times, which was fantastic. Read 'My Big Idea' profile piece here. Good publicity - and getting noticed - is crucial in business, which is why I do as much as I can to get it: press releases, twitter, blogs, recommendations, etc. So if you're reading this, help me spread the word! Because word of mouth is fantastic PR too!