Thursday, July 30, 2009
The Key to a Successful TV format
As I speak to experts everyday, I have more programme ideas now than I did when I was working in production. And if you want to know what the key to a successful, re-commissionable TV format is, I'll tell you. In a word: simplicity. Think of Property Ladder, Escape to the Country, Cash in the Attic, 60 Minute Makeover, Changing Rooms, Wife Swap, Would Like To Meet, How Clean is Your House, etc. The format is so straightforward that you could almost watch it without volume. Because the pictures do the talking and engage you. So if you've got an idea for a TV series, think about whether it would pass the 'low volume' test. And good luck!